A Vision Reimagined: How the Blackjack Office Center Transformed with SBDC Support

DUBLIN, TX -- In 2022, Karen Wright opened Blackjack Office Center in Dublin, Texas, offering flexible rental spaces for small businesses and professionals. The building featured creative design touches inspired by popular movies and series, such as a Breakfast at Tiffany’s-themed bathroom and offices named after tv series personas such as Harvey Spector in Suits. However, Karen was struggling with low occupancy and inconsistent tenants, which made it difficult to be profitable. That’s when she turned to the SBDC for guidance.

Together, they developed a detailed business plan to address her challenges. The SBDC helped her analyze pricing, strengthen marketing, and strategically reimagine her building’s focus (which included remodeling parts of the building). Through collaboration, Karen decided to pivot toward a wellness-centered tenant base, bringing in professionals offering reflexology, massage, sauna, and other holistic services. This shift filled a gap in the Dublin market and created a cohesive, inviting environment for both tenants and clients. Since implementing these changes, Blackjack Office Center has achieved high occupancy and steady profitability. Karen has a clear marketing strategy and renewed enthusiasm for her business.

“I no longer believed my business concept would work,” she said. “The SBDC helped me see that it really could succeed. They guided me through the numbers, restored my confidence, and helped me plan for the future. Now, I’m profitable and excited for what’s ahead.”